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12 Months Balances of Four-year CDs Have Increased

June 24, 2010

Consumers gravitatie towards the product with the greatest return.  Lately this product has been four-year CDs, according to data tracking firm Market Rates Insight.  “Over the past 12 months, balances of four-year CDs have increased by $17 billion from $149 to $166 billion. During the same time period, balances of all other CDs declined from $264 billion to $225 billion. Credit union data was not tracked by MRI,” States Michelle Samaad from her recent CUTIMES article (click here).

How have your four-year CD sales been?  Are they in-line with this industry trend?  Tracking sales per institution, branch and individual lobby employee is something that every successful organization does well.  Simply knowing your numbers is not enough.  You have to monitor, forecast and improve them with a dedicated process.  You may not have dedicated resources to keep up to this level of detail with your platform side of your business.  With the Lobby Tracking System (LTS) from FMSI, this time will be drastically reduced allowing you to keep up with monitoring, forecasting and improving your lobby performance. 

Financial Management Solutions, Inc. (FMSI) LTS system will ultimately help you improve your sales and staffing performance.

One Comment leave one →
  1. June 25, 2010 7:47 pm

    Great read in the link below… specifically about the survey.

    “The results of a recent market study by Frost & Sullivan was promoted by Interactive Intelligence at their Global User Forum last month to show the directions that contact centers will be taking.”

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