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FMSI CEO Publishes Cross-Selling Article in BAI Banking Strategies

February 18, 2014

By W. Michael Scott
February 10, 2014

BAI Banking Strategies Article: Strategies for Cross-Selling Success

Cross-selling, or persuading customers to purchase additional products, is one of a bank’s most powerful and efficient revenue-boosting tools. Yet, many banks do not cross-sell effectively. In today’s competitive market, banks need to develop carefully planned, measured and specialized programs to engage and target customerseffectively through cross-selling.”

Read the full article here.

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