Skip to content

Cross-Selling Article in Credit Union Journal by FMSI CEO

May 20, 2014

Credit Union Journal

April 25th, 2014
By W. Michael Scott

Credit Union Journal Article: Cross-Selling Strategies That Power Results

Cross-selling can be a crucial revenue-boosting tool when properly implemented. Credit unions that devise a well-defined strategy based upon proven techniques have the best chance of reaching their cross-selling goals. Fortunately, in today’s technology-focused business environment, CUs have additional weapons at their disposal to help with cross-selling efforts.
The concept of cross-selling is deceptively simple: sell multiple products to members and increase their loyalty.”

Read the full article here.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: