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Cross-Selling Article in Credit Union Journal by FMSI CEO

May 20, 2014

Credit Union Journal

April 25th, 2014
By W. Michael Scott

Credit Union Journal Article: Cross-Selling Strategies That Power Results

Cross-selling can be a crucial revenue-boosting tool when properly implemented. Credit unions that devise a well-defined strategy based upon proven techniques have the best chance of reaching their cross-selling goals. Fortunately, in today’s technology-focused business environment, CUs have additional weapons at their disposal to help with cross-selling efforts.
The concept of cross-selling is deceptively simple: sell multiple products to members and increase their loyalty.”

Read the full article here.

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