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Mobile Technology in the Branch, BAI Article

October 27, 2014

By Meredith Deen, COO at FMSI

October 17th, 2014
BAI Banking Strategies Article: Mobile Technology from the Branch Perspective

“Despite concerns about security, a 2014 Federal Reserve report found that in 2013, 33% of all mobile phone users and 51% of all smartphone users took advantage of mobile banking – up from 21% and 42%, respectively, in December 2011. This is good news for banks promoting their mobile banking services, but our experience is that few institutions are doing a good job leveraging mobile in their branches.”

Read the full article here.

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