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Branch Abandonment Rate FMSI Article Featured in CUToday

March 3, 2015

By Meredith Deen
March 2, 2015

CUToday Article: The Fine Line When Lines Aren’t Fine

“In the current service-centric world, where damage to your credit union’s reputation may be only a tweet or a Facebook post away, are you doing everything possible to ensure member satisfaction in the lobby?  Do you actively work to reduce lobby abandonment rates and work with members to minimize the damage?
Many CU executives may think the answer is “yes,” when the reality could be quite different. Fortunately, it’s neither complicated nor cost-prohibitive to determine how your CU ranks, and change lobby outcomes for the better.”

Read the full article here.

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