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FMSI COO Publishes Millennial Marketing Article in Credit Union Journal

April 29, 2015

Credit Union Journal

by Meredith Deen
April 17, 2015
Credit Union Journal Article: Millennial Marketing: Reaching Out to the Member of the Future

“The millennial generation, born between 1982 and 2000, will soon be coming into preeminence. This group — the credit union members of the future, is at least as large as the baby boom generation.

Statistics show this group has postponed many life decisions, such as marriage, children and home ownership, longer than earlier generations. But the oldest millennials are now in their 30s and are beginning to make those life decisions, which can result in new revenue streams for credit unions. That stream will only swell in the coming years.”

Read the full article here.

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