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FMSI COO Publishes Millennial Article in Financial Brand

May 26, 2015

By Meredith Deen
May 19, 2015

The Financial Brand Article: Millennial Banking Consumers Are Unique, But Not That Different

“The key to reaching and serving Millennials is to understand the similarities and differences of this important segment. Is your organization prepared to meet the needs of the digital native … who also wants personalized attention?”

Read the full article here.

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