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Chart: Marketing Cost to Acquire New Members Declining

June 3, 2015

Marketing_Expense_Per_Member_Acquisition

The above chart is from an insightful infographic published by creditunions.com in an article titled 4 Trends in Marketing Spend. Check out the piece here.

It’s certainly good news for credit unions that costs are decreasing to “acquire” new members, but the big challenge in increasing the wallet share per member still remains.  Lower-cost digital marketing channels can be effective in brining in members, but old-fashion relationship building and needs-based selling in the branch will more than likely have the best results at achieving highly profitable account holders.

Learn more about leveraging branch technology to improve sales and service in the branch by watching this video.

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