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FMSI COO Publishes Millennial Article in BAI Banking Strategies

June 11, 2015

By Meredith Deen
June 5, 2015
BAI Banking Strategies Article: Marketing to Millennials In Branch and Out

“The millennial generation, those people born roughly between 1982 and 2000, is by many accounts the fastest-growing generation ever. At least as large as the baby boom generation, estimates place this group of potential bank customers at 81 million, or more.

We stress the word “potential.” In a recent survey of 10,000 millennials, Viacom Media found that 71% indicated they would rather see the dentist than hear what banks have to say. Among the 10 least-loved brands in this group, four were mega-banks. Perhaps most disconcerting for the future of banking, 73% prefer to use an alternate financial channel such as Google, Amazon, Apple, PayPal or Square rather than work with a bank.”

Read the full article here.

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