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Active Mobile Users at the Big Banks

August 5, 2015

Bank Innovations recently published the below chart highlighting the active mobile users at the big banks.  While the numbers are unsurprisingly showing a steady adoption rate, the bigger question is how is this helping financial institutions?

August_2015_chart_of_the_month

We suspect the vast majority of these users are simply using their mobile devices to check account balances.  An activity that has much greater revenue potential is leveraging phones to set-up branch appointments.  Bank of America recently announced that they have 10,000 branch appointments set-up to meet branch personnel each week (per CNN).

If you’re institution has not leveraged this powerful mobile appointment setting technology, you could be missing out on a significant increase in branch sales and service.  Learn more about FMSI’s branch appointment scheduling software.

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