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Suncoast Credit Union Selects FMSI’s Omnix Lobby Tracker® to Help Improve Branch Service and Staff Performance

May 10, 2016

FMSI, a leading branch software provider for banks and credit unions, announced today that Suncoast Credit Union has adopted its Omnix Lobby Tracker®.  The $7.3 billion Florida-based financial institution can now better track employee interactions with account holders and improve their member service experience in their 60 locations.

“The previous process of signing in our members when they arrived at the lobby was not the most efficient from an operations standpoint of in terms of service experience, so we were proactive in seeking technology to meet member’s needs,” says Sheri Eaton SVP / Service Center Operations at Suncoast Credit Union.  “With our main focus being to provide members with an exceptional experience, a simple electronic sign-in solution with robust reporting in the back-end to help identify service gaps was exactly what we needed.  Furthermore, FMSI’s real-time reporting will provide valuable feedback to our management team to assist in managing our staffing levels to meet account holder demand during crucial busy times––a feature especially powerful to have when we need to allocate team members to branches as needed.”

The FMSI Omnix Lobby Tracker® helps banks and credit unions capture their branch pulse by tracking and measuring both the member experience and employee performance (with iPad and kiosk integration).  With over 25 unique service and sales reports including: employee productivity, account holder volume and cross-sell reports, FMSI’s sophisticated application is transforming how financial institutions are managing their lobbies.

“We’ve invested heavily in recent years towards making our branch network much more tech-savvy,” says Eaton.  “With tablet integration, FMSI’s lobby tracking solution helps us to continue to advance our branch tech-focused brand, which our members love.  One of the first things they’re going to see now when they walk into one of our branches is a sleek tablet to sign in with––a level of experience that takes us far away from previous member service tracking methods.

“Without the right business intelligence, most financial institutions are not equipped to make a thorough evaluation of lobby performance levels,” says W. Michael Scott, CEO/Chairman of FMSI.  “FMSI has more than 25 years of experience helping banks and credit unions improve the productivity of their staffs through meaningful business intelligence.  Our unique solutions for measuring lobby performance regularly reveal areas for better service, sales and productivity.”

About Suncoast Credit Union

Suncoast Credit Union is the largest credit union in the state of Florida, the eighth largest in the United States based on membership, and the 14th largest in the United States based on its $7.3 billion in assets. Chartered in 1934 as Hillsborough County Teachers Credit Union, Suncoast Credit Union currently operates 60 full-service branches and serves more than 704,389 members in the following Florida counties: Charlotte, Citrus, Collier, DeSoto, Dixie, Gilchrist, Glades, Hardee, Hendry, Hernando, Highlands, Hillsborough, Lee, Levy, Manatee, Marion, Pasco, Pinellas, Polk, Sarasota and Sumter. For more information visit:, or @SuncoastCU.

About FMSI

Located in Atlanta, GA and established in 1990, FMSI provides easy-to-use, yet sophisticated, software-as-a-service solutions, including: Omnix Staff Scheduler™, Omnix Interactive Dashboard™, Omnix Performance Analytics™, Omnix Appointment Concierge™ and Omnix Lobby Tracker®.  FMSI’s smart scheduling application gives banks and credit unions the ability to optimally schedule their team throughout the branch network and to manage staff through easy to read color graphics, online interactive dashboards, and succinct management reports. FMSI provides performance management information exclusively to financial institutions of all sizes, including a workforce optimization comparative data benchmarking report that allows clients to see where they rank amongst their industry peers. Visit the company’s website at or call 877.887.3022 to schedule a complimentary online demonstration of any of our products.  You can also quickly estimate your savings with FMSI’s Efficiency Calculator at

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