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Tampa Bay Federal Credit Union Selects FMSI’s Omnix Lobby Tracker® to Help Improve Efficiency and Lobby Analytics

August 8, 2016

FMSI, a leading branch software provider for banks and credit unions, announced today that Tampa Bay Federal Credit Union has adopted its Omnix Lobby Tracker®.  The $270 million Florida-based financial institution can now better track employee interactions with account holders and improve their overall efficiency and lobby analytics at their five locations.

“Tracking our lobby traffic has been a priority for us for many years, and when our original system showed signs of becoming dated, we knew we needed an upgrade as soon as possible,” says Maggie Robarts, Assistant Vice President at Tampa Bay Federal Credit Union.  “By systematically capturing critical metrics, like lobby wait times and account holder requests, FMSI’s tracking software was exactly what we were looking for—ultimately leading us to being more efficient in handling lobby traffic and improving member service.”

The FMSI Omnix Lobby Tracker® helps banks and credit unions capture their branch pulse by tracking and measuring both the member experience and employee performance (with iPad and kiosk integration).  With over 25 unique service and sales reports including: employee productivity, account holder volume and cross-sell reports, FMSI’s sophisticated application is transforming how financial institutions are managing their lobbies.

“The ease-of-use of the FMSI system was a major factor for us,” says Carri Alvarez, Senior Sales and Service Manager at Tampa Bay Federal Credit Union.  “The lobby analytics are only as good as what our employees enter in a software, and if they experienced any difficulties, they would stop using it properly.  Not only did we get great FMSI easy-of-use referrals from other credit unions, but after a simple training session our employees smoothly transitioned into effectively utilizing the solution.”

“Without the right business intelligence, most financial institutions are not equipped to make a thorough evaluation of lobby performance levels,” says W. Michael Scott, CEO/Chairman of FMSI.  “FMSI has more than 25 years of experience helping banks and credit unions improve the productivity of their staffs through meaningful business intelligence.  Our unique solutions for measuring lobby performance regularly reveal areas for better service, sales and productivity.”

About Tampa Bay Federal Credit Union

Tampa Bay Federal Credit Union has been serving members changing financial needs for over 80 years in the Tampa Bay area. They are owned and operated by their members, so their earnings are returned to them in the form of higher savings dividends, lower loan rates, lower service fees, and more convenient services. Learn more

About FMSI

Located in Atlanta, GA and established in 1990, FMSI provides easy-to-use, yet sophisticated, software-as-a-service solutions including: Omnix Staff Scheduler™, Omnix Interactive Dashboard™, Omnix Performance Analytics™, Omnix Appointment Concierge™ and Omnix Lobby Tracker®.  FMSI’s smart scheduling application gives banks and credit unions the ability to optimally schedule their team throughout the branch network and to manage staff through easy to read color graphics, online interactive dashboards, and succinct management reports. FMSI provides performance management information exclusively to financial institutions of all sizes, including a workforce optimization comparative data benchmarking report that allows clients to see where they rank amongst their industry peers. Visit the company’s website at or call 877.887.3022 to schedule a complimentary online demonstration of any of our products.  You can also quickly estimate your savings with FMSI’s Efficiency Calculator at

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