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Less Than 10% of Mobile Checking Account Applications Are Completed

April 27, 2017

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Recent Javelin research found that today only 8% of successful checking account applications start and finish in a smartphone or tablet.

What happens to the abandoned mobile applications?  It’s far from certain these individuals ever visit a branch after a failed attempt.

Perhaps, a branch appointment scheduling solution—which can easily be integrated within a mobile banking application—is a financial institutions best chance at transitioning these failed attempts to an in-branch meeting.

See detaile metrics around adoption behaviors for banking branch appointment software when you download the Kronos 2017 FMSI Appointment Study.

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