Skip to content

Perspective: Consumer vs. Executive Views of the Branch

September 20, 2018

celent consumer vs exectutive view

A new report from Celent highlights the difference in consumers and executive views of the branch.  For the most part executives were spot on, but the biggest discrepancy is the estimate of how many rarely, if ever visit a branch.

This is not surprising to see, because often times when executives visit a branch they see empty lobbies and teller lines. However, this can be misleading, as traffic comes in sometimes unpredictable waves.

See this Kronos branch study to see actuals around transaction levels in the branch.

No comments yet

Leave a Reply

%d bloggers like this: